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Nescafé 'Coffee Break Adventures' Logo

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Nescafé 'Coffee Break Adventures'

Logo design and style guide

The average coffee break is 15 minutes long; it’s usually uneventful and boring. People want coffee breaks to be as adventurous as the coffee they are drinking. Through a mix of puppies, massages, Samba dancing, Nescafé created a Surprise and Delight experience for fans that took the drinker from a boring coffee break, to an exhilarating coffee carnival.

Check out the full case study here.

Role: Designer

Agency: Reborn Sydney

 

 
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