Sofi S.

Nescafé 'Coffee Break Adventures' Logo


Nescafé 'Coffee Break Adventures'

Logo design and style guide

The average coffee break is 15 minutes long; it’s usually uneventful and boring. People want coffee breaks to be as adventurous as the coffee they are drinking. Through a mix of puppies, massages, Samba dancing, Nescafé created a Surprise and Delight experience for fans that took the drinker from a boring coffee break, to an exhilarating coffee carnival.

Check out the full case study here.

Role: Designer

Agency: Reborn Sydney