Role: Art director
Agency: New Republique
It’s the catch cry of a nervous client and the bane of any art director’s existence. So we decided to do something about it for good. We came up with 'Make the Logo Bigger', a Chrome extension you can download for your browser (or better still, send to your clients for them to download to their browsers).
We got 540 downloads in under two weeks. Almost 20,000 views of the YouTube case study Extensive Media coverage including articles in Adnews.com.au, Mumbrella.com.au and a daily ranking on Reddit. Extensive Twitter, Facebook and LinkedIn coverage resulting in a combined social media footprint of more than 10,000 people. We also won a silver in the 2014 W3 Awards, which is pretty cool.